Google tries to use its buying clout to prod utilities to offer renewable energy option.
Google invested more than $150 million in the Alta Wind Energy Center in the Mojave Desert. It’s a way to earn a steady return on Google’s cash and pursue its corporate goal to be carbon-neutral, but its data centers still draw from the local–and dirtier–grid. Credit: Google
Google has spent more than $1 billion in solar and wind energy projects but it ultimately has no control over the fuel that produces the electricity that powers its data centers. Google today is proposing a new tariff to buy renewable energy directly from utilities, a model it hopes will help scale renewable energy for data centers and other big energy consumers.